The most anticipated event in any SA photographers diary – The THE PHOTO and FILM EXPO – is finally upon us! Africas largest photographic event takes place for the 4th time at the Coca-Cola Dome in Johannesburg from the 18th – 21st October and tickets are selling out fast!

Tickets are available from

With more exhibitors than ever before, showcasing (and selling) more photographic and film related products and the best possible show specials this is the ideal opportunity to upgrade your gear and get those accessories you ?need?.. It?s also the only platform available to really compare a full product range and all the brands hands on.

Attendees get *free access (on a first arrival basis) to over 100 workshops and demonstrations at the event. R200 gets you a weekend pass (limited) that allows you access for all 4 days so you don?t miss a thing, day passes are available for only R80 (R40 for under 16?s and pensioners). Be sure to arrive first to secure your spot at one of the numerous workshop areas or get to a demo area and watch a live shoot take place, from start to finish.

There are dedicated workshop areas with unique presentations outlining all the major features of the latest software, techniques and more, a ?strobist? area where minimalists and gadgeteers hang out, a full fashion studio setup, a wedding area, and numerous other demo areas.

In the 2 main arenas expect to be wowed by the biggest line-up of speakers yet.

See full schedule once completed at

This year a dedicated gallery area has been created where independent photographers can have their work professionally displayed at the event, plus expect to see the fifth leg of the very successful PHOTOS FOR HOPE charity drive hosted on the mezzanine level. On the 16th July 2011 THE PHOTO and FILM EXPO supported the first leg which raised R45 000 for THE SUNFLOWER FUND and the initiative has grown since then. We?re expecting the gallery at this fifth leg to be larger and even better supported than last years. Photographers are encouraged to continue to donate images – visit for submission details.

THE PHOTO and FILM EXPO has become renowned for the incredible giveaways that attendees to the event have a chance to win.. watch this space.

With THE PHOTO and FILM EXPO receiving full support from virtually the entire industry, with a broad advertising campaign and online ticket pre-sales it seems this years event will be the busiest yet. The 2012 THE PHOTO and FILM EXPO is using practically all the available floorspace within the Coca-Cola Dome so there?s plenty to see, be sure to book your tickets early and subscribe to the newsletter to get all the latest updates first.

If you need more info about the event then mail or

call Matt/Chanti on 011-7821219.


18th – 21st October 2011 at The Coca-Cola Dome, Northgate